Showing your business is responsible: a how-to guide for award entries
Let’s take a closer look at how to prove your company is on the right tracks – and examine some of the key criteria to keep in mind!
How do you outline your business ambitions in an award entry?
Many hospitality and tourism businesses are focusing on how to ‘build back better’ following a difficult couple of years.
Why it’s more important than ever to enter awards in 2022
The last two years have been hugely challenging for tourism and hospitality businesses and entering awards may seem low on the list of priorities, but now is the perfect time to...
How do you write a winning award entry?
How do you write a winning award entry? If you’ve ever tried to enter a competition before, you’ll know there are often strict criteria that need to be followed before you can even get your submission read and considered for shortlisting.
The Art of the Apology Is In A Very Sorry State
Perhaps it’s time for us all to go retro on the word sorry and remember what it actually means – and that it should be heartfelt not grudging and upfront...
Too Few Cooks Can Spoil The Broth – Or The Replacement School Lunches
The Story of What Happens When No One Talks To The Communications Department
Realistic Customer Expectations? I’ll Drink To That
I’ve spent the past three months working with our hospitality and tourism clients watching them plan for a COVID-safe reopening.
In Conversation with… Karen Tocher, Business Events Manager at Dundee & Angus Convention Bureau
Here at Tricker Communications, we pride ourselves on building long-lasting relationships with our clients. One such client is Karen Tocher, business events manager at Dundee & Angus Convention Bureau.
Be More Jason - Communicating through Covid
At a time when many companies and business owners are facing unparalleled operational challenges, the task of communicating the ‘new normal’ with employees, clients and suppliers is daunting.
Business Advice from Taylor Swift
Not known for being a leading business advice guru, we were surprised to find ourselves advising a client recently with the words of multi Grammy winner Taylor Swift.
In conversation with… Stephen Gow, general manager of The Chester Hotel and The Chester Residence
Tricker Communications has an impressive track record in delivering successful, award-winning campaigns for clients in the tourism and hospitality sectors.
What’s the story? First appearances can be deceptive
Everyone has a story to tell – but what’s important is how it is presented.
What my grandma’s butcher could have taught Netflix
I overheard a radio piece the other day about Netflix’s world-leading levels of personalisation – Netflix was credited with being the pinnacle of driving your business through data and smart...
Santa’s Little Helpers: ‘Tis the Season to Not Be S-elf-ish
We might not admit it, but everyone’s favourite part of Christmas is getting presents. We might tell others – and ourselves – that spending time with our family is top...
Are You Upwardly Mobile in the Digital Age?
How many times have you checked your phone today? Did you read the news as soon as you woke up? Did you idly thumb through social media on your daily...
Visual Storytelling – Don’t Tell Me; Show Me
A previous boss of mine was notorious for barking “Don’t tell me; show me” at anyone who dared to try to introduce a new concept in words.
Interaction, engagement, communication – getting the most from your online presence
It can be easy to get wrapped up in the number of likes your Facebook page has or how many users follow you on Twitter and Instagram.
Bra-vo! How racy lingerie helped us to brainstorm our way to an unforgettable photo shoot
Any other employer would have been straight on the phone to HR. Having logged in to the company’s Amazon account, the boss was confronted with a recommended items list suggesting...
You may think social media is smart, but here’s why a having a website is a winner
If you’re a small business owner, or just getting a business off the ground, you may wonder why you need a website when you can use social media to reach out to the public.
To Pay, or Not to Pay? That is the Question
It can be frustrating to see your carefully crafted social media post fail to reach audience you feel it deserves.
We've Come a Long Way From Contact Sheets and Faxing Press Releases
It seems like so long ago that we were sending broadcasts by fax to the point where there was steam rising from the fax machine.
Don’t Be Left Behind: Staying Ahead of the Digital Curve
How much value do you place on seeing your company’s news shared online? It’s a question that’s been growing increasingly relevant over the last few years.
My Week of Cake and Coffee
When I arrived at Tricker PR for work experience, I didn’t really know what to expect. I didn’t have a clue what I would be working on or the skills I might learn… and I certainly didn’t know how much cake we would be eating.
Six Reasons to Work in Communications
The comms sector makes for an incredibly varied and challenging career, so read on to find out if you’re suited for the profession.
Awards Can Be a Rewarding Experience
The Oscars. National Television Awards. The VMAs. It seems that awards season is no longer just a season…more like a year-round opportunity to shine in the spotlight.
5 Ways to Appear Confident on Camera
Being filmed can be daunting for even the most experienced public speakers – but with over 100 million hours of video watched every day on Facebook, and 82% of Twitter...
Right on time…
There’s a time and a place for everything – and Tricker PR never misses a key date. We’re always looking for topical ways of getting our clients into the spotlight, keeping our beady eyes on the calendar to find the right opportunities that will give added clout.
Four Things I Didn’t Expect To Be Doing Working in PR…
When I first joined the world of PR after graduating from university, I thought I knew what to expect... but I didn’t realise just how varied my workdays would become!
TripAdvisor – One man’s meat or another man’s herd of wildebeests?
Should I be worried? I’ve been reading TripAdvisor reviews for the hotel we have booked for two weeks in September and the latest one says, “the sea is not good”.
A Dram’s a Dram For A That
The Festival is very active on social media leading up to the Festival in April with most activity taking place between February and May.
Does low budget PR mean low impact for charities and not for profit organisations?
I am a great believer that a big budget makes you lazy in your thinking – you can ‘buy’ solutions with a large budget without giving them too much thought.
I do, I do, I do, I do, I do ...
In case you think that all we do is media relations and press releases, take a look at our recent work for clients The Chester Hotel, The Tor Na Coille...
Quintet of Awards ... and our 16th birthday ... all in October
During October 2017, Tricker PR has received awards from the Chartered Institute of Public Relations (CIPR) PRide Awards where we were named Outstanding Scottish Small PR Consultancy Relations (yes, us!...
We're Scotland's Outstanding Small Public Relations Consultancy!
Tickled pink, affa chuffed, delighted, high as a kite, pleased as punch, in seventh heaven, on cloud nine, over the moon ....
How Star Wars Cocktails and Woolly Jumpers for Dogs can boost staff morale!
If you have ever asked yourself about the benefits of entering awards - pop in by our office today. There's a palpable air of excitement - and a few decidedly ropey renditions of Kool and The Gang's 'Celebrate Good Times' - as the team lets the news of four nominations at the CIPR Pride Awards sink in.
Famous names? All in a day’s work at Tricker PR
We’ve been archiving much of our photo library over the last few weeks and came across some of our favourite celebrities we’ve worked with on client accounts. Here are our top eight celebrities.
Play your Trump card when you have no career experience
Weeks on from the US presidential election, Donald Trump’s victory in the polls is still headline news Stateside. While the people of the great US of A have largely come to terms with the fact that The Donald will become their leader in January, the main debate is now around the president elect’s lack of relevant work experience.
Hocus (PR)ocus
When I first started working in PR as a bright-eyed graduate, little did I realise quite how one of my biggest passions would influence my work.
That’s Life as Tricker’s Esther meets a Dame
No one in my home town shares my first name and I’ve only met two people with my moniker– one was a missionary and the other worked in Woolworths.
Bunch of Awards For Big, Bold and Totally Bananas Campaign
The agency’s Banana Ban campaign for the Scottish Traditional Boat Festival won the PR Strategy/Stunt award at the Scottish Creative Awards last night and the PR Strategy of the Year...
Dressed to Impress?
It might make matters more interesting if we win anything. Instead of worrying that she’ll trip over her vertiginous heels on the way to the stage, she’s have to waddle...
When is a post office not a post office?
At Tricker PR we do pride ourselves on the creativity of our campaigns and last week saw us, in pursuit of kicking off a campaign involving knitting needles, balls of...
WARNING: Award fever takes over Tricker PR
The good old Scottish summer may look like it’s drawing to an early close and our exotic getaways may be over for another year, but nothing can dampen our sprits...
And the Oscar Goes to…
We can see it now: we’re up on stage, accepting the award from George Clooney. The camera pans in and we get ready to give our speech and… suddenly we...